Skip navigation

Masterclass: Media Training for Healthcare Professionals

Friday 22 January 2016
Cavendish Conference Centre, London

Masterclass: Media Training for Healthcare Professionals

This event has now past, but there may well be news on the event including presentations and quotes from the day at our News pages here, a full list of our forthcoming events is available here.

The aim of this 1-day masterclass is to give individuals the confidence and skills to handle a variety of different media interviews, from local newspapers to national TV news. 

The demands of the media have changed dramatically in just the last five years. 24-hours news is a “beast” that requires constant “feeding” and health stories form a big part of its “diet”. 

Why? Because everyone is affected by their health or the health of someone they know, whether the story is about childhood obesity, diabetes or a crisis in A&E departments.

Making the most of the media in good times and bad comes down to understanding how journalists work and what they’re after, as well as how they also differ - print journalists, for example, operate very differently from TV reporters, and that can have a huge impact on how an interviewee reacts and performs.

Reputations that have taken years to establish can be destroyed in seconds when a spokesperson says the wrong thing to a journalist and that can dramatically affect an organisation’s ability operate, the morale of its staff, as well as its “bottom line”.

This practical course gives delegates the chance to see how prepared they are and learn the “tricks of the trade” for when journalists come calling.
Delegates will acquire a host of skills, including how to handle tricky questions, create a soundbite and explain complex topics to a general audience.

GGI (Good Governance Institute) accredited conferences CPD Member ASGBI (Association of Surgeons of Great Britain and Ireland) professional partner BADS (British Association of Day Surgery) accredited conferences