PHE Health Harms campaign encourages smokers to quit
Public Health England (PHE) has released a new film showing the devastating harms that come from smoking, and how this can be avoided by switching to an e-cigarette or using another type of quit aid.
The film has been released as part of PHE’s Health Harms campaign, which encourages smokers to attempt to quit this January, by demonstrating the personal harm to health from every single cigarette.
The film features smoking expert Dr Lion Shahab and Dr Rosemary Leonard, visually demonstrating the high levels of cancer-causing chemicals and tar inhaled by an average smoker over a month, compared to not smoking or using an e-cigarette.
The results of the demonstration visually illustrate the stark contrast between the impacts of smoking and vaping. Research estimates that while not risk-free, vaping is at least 95% less harmful than smoking.
Around 2.5 million adults are using e-cigarettes in England, and they have helped thousands of people successfully quit – but many smokers (44%) either believe that vaping is as harmful as smoking (22%) or don’t know that vaping poses much lower risks to health (22%).
Source: Public Health England 28th December 2018
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