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Social Media and HR: Do's and Dont's

Rachael Heenan Partner at Capsticks Solicitors spoke on Social Media and HR at today’s Social Media in the NHS conference, in her presentation she discussed;  

• Social media and recruitment – what are the pitfalls?
• How to manage employees’ social media activities
• How the Employment Tribunal views social media
• Protecting your organisation - Do you need to change your policy?

Rachael presented case study examples of claims and cases, giving a positive message and advising that if someone raises a concern on social media to investigate it straight away. She said you should have clear rules and guidelines on social media as an employer, adopt a common sense approach, focus on the positive but remind individuals there are consequences, and remind people of confidentiality of patients and reputation of organisation.

Your social media policy should include:

  • Everyone – employees and locums/agency
  • All activity in and out of work is potentially covered
  • Internet & Email Use
  • Use of Smartphones 
  • Remind employees of privacy settings for social networking sites 
  • Blogging or Tweeting on behalf of the employer
  • Remember NHS specifics
  • Possible Sanctions
     

Rachael’s full presentation is available for download at the end of this page.

Rachael works with health and public sector clients on employment and governance issues as well as wider business strategy. Her practice includes handling high profile executive cases, major national organisational change, TUPE, and complex doctors’ issues.

Rachael is a member of Capsticks' Board, which focuses on the firm's strategic planning and business development.

She is an avid user of social media and can be found @heenanrachael or Rachael.heenan@capsticks.com. You may notice that Yorkshire and bikes feature a lot this year!

Next event:

Developing your skills in Social Media: Twitter
Wednesday 25 February 
Hallam Conference Centre, London


Download: Rachael Heenan full presentation

29 September 2014

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