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Writing a business case for your clinic

Ali Richards, Director, GTR Coaching LTD, and Associate, Nurse First presented a workshop at today’s Nurse Clinics 2015 conference on; a step-by-step guide to writing a detailed business case for your clinic.

In her presentation Ali focused on:

● doing your research; referring to national policy and regulation, and examples of similar practice  
● understanding the tools available to help plan a viable clinic or service 
● what should and should not be included in the business case 
● including future development plans as well as initial set up
● generating interest in your clinic to help support your business case 
● how should the information be laid out and presented

Abstract of Ali’s presentation 

Business Planning 
There are some key questions when creating a business plan. 

1. Firstly is your idea a good one? This might sound basic but it is essential it meets a few key criteria such as engaging with the agenda’s of your organisation, commissioners and your board. 

2. Does it answer a real need? Again this might sound basic but do people really want what you are suggesting? Is this in the patients best interests and will it make cost savings? 

3. Can you talk about your idea without using abbreviations, management speak or complicated terminology? Do you have an elevator pitch and how will you present this idea to boards and lay people? 

4. Have you considered all the options? 

If you have an answer to all these questions then your business plan may work. To write a business plan you will need a fairly standard formula

Local Context
Aims and Outcomes
Promotion and Marketing
Financial information

This workshop will focus on some of these areas and on the issues surrounding generating business ideas and doing business within and without the NHS. 

Ali is Director of GTR Coaching LTD a company using coaching techniques to facilitate online relationships for business and healthcare using social media. She is a business coach/mentor and guardian angel with Community and Business Partners. She is also Director of Inspiration at Community Health Innovation CIC, working with clinical staff to develop skills in social innovation and put their ideas into practice. 

Ali is a nurse with a background in Organisational and Personal Development and General Management. She is a successful podcaster and blogger and was jointly responsible for the popular busynurse podcast. Her personal blog has topped 55,000 views per month and she has regularly written for a top US blog site. 

Ali was a founder and Co-Director of a social enterprise from 2003 to 2007 which was successful in gaining venture capital from a businessman in London. At a time when the concept of social enterprises was reasonably new she successfully managed its relationships with banks and organisations. 

At the NHS Leadership Centre, Ali was responsible for facilitating networks of trainers and programme administrators across the country and for ensuring that over 34,000 nurses went on leadership programmes. She jointly led the e-learning programme which won the Institute of IT Training Award for e-learning project of the year in 2003.

As a former Co- Director of a television and audio production company, Ali has worked on numerous of multi media projects. She has edited newspaper articles for publication in the national press and produced and edited promotional videos. Ali has also published articles in professional journals and is a reviewer for Nursing Management. She has been a member of a variety of voluntary organisations and professional bodies and regularly presents and facilitates at conferences both in the UK and internationally.

Follow Ali on twitter : @AliRichards15

Future events of interest:

Nursing Revalidation for Specialist Practice and Advanced Roles
Wednesday 2 December 2015 
ICO Conference Centre, London

Advancing IV Therapy
Thursday 3 December 2015 
ICO Conference Centre, London

Nurse Prescribing
Thursday 3 December 2015 
Manchester Conference Centre, Manchester

Nursing Metrics for Quality: Measuring quality in nursing and monitoring progress against the 6Cs
Monday 7 December 2015 
Hallam Conference Centre, London

Managing and Reducing Bank and Agency Staff in Nursing
Tuesday 19 January 2016 
Hallam Conference Centre, London

Nurse Prescribing for Wound Care
Tuesday 19 January 2016 
ICO Conference Centre, London

Nursing Appraisal and Revalidation & implementing the New NMC Code of Practice
Wednesday 20 January 2016 
ICO Conference Centre, London

Nursing Revalidation Preparing for Going Live
Tuesday 2 February 2016 
Thestudio Conference Centre, Birmingham

Nurse Prescribing for Pain          
Wednesday 3 February 2016 
Thestudio Conference Centre, Birmingham

Demonstrating and Expanding Nursing Competence
Friday 11 March 2016 
Hallam Conference Centre, London


19 November 2015


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