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Escalated Complaint Handling and the Use of AI

A Path to Improvement

Thu, 15 Oct 2026

Virtual, Online

This event will focus on practical insights for improving the management of concerns and the effective use of apologies without admitting guilt. Join us for a highly interactive and engaging workshop designed to boost your confidence and consistency when handling challenging complaints. How can we learn from complaints to prevent harm and enhance services? Additionally, how is AI influencing complainants? How can we learn from complaints to prevent harm and enhance our services? This event will focus on sharing practical insights and improving the management of concerns.

The interactive workshop session will explore:

Escalation

  • Why complaints escalate;

  • How to identify why complaints in your organisation escalate;

  • Strategies to manage escalation which support the complainant, the complaint manager, and the team delivering care.

Impact of AI

  • How is AI impacting how patients/consumers approach complaint situations;

  • How is AI impacting how organisations manage and resolve complaints;

  • Can AI help maintain culture and values in feedback and complaint.

Looking ahead

  • Using case studies, explore, identify and develop strategies and plans to more effectively manage and resolve escalated complaints, and within this considering how AI can support human interactions and effectiveness;

  • How can we best utilise complaint data and patient insights to strengthen improvements.

The session incorporates real life examples with research and current studies to bring together theories, strategies and shared effective practical experience.

This masterclass is designed for Senior Complaints Personnel & Teams

Facilitated by:

Ms Jennie Jones

Head of Complaint Resolution Services
Nockolds Resolution

In-house Training

This course can be held at your organisation for up 25 delegates, we can tailor the content to suit your organisation and CPD needs of your staff. Led by experienced and highly rated trainers, in-house training works out cost-effective for groups and saves travel time.

Enquire
Contact [email protected] with your requirements for further information and a quote.

In-house Training

Fee Options

Virtual NHS, Schools, Care and Public Sector

£195.00

(£234.00)

(Prices in brackets include VAT)

Discounts

Additional delegate discount:

A discount of 15% will be applied to fees for any extra delegates.

Online discount:

A discount of 10% will be applied if you pay using the website.

Also of Interest

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